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From the studio

Notes on shipping software.

What we've learned building MVPs in two weeks, running them after launch, and reviewing codebases built with AI tools.

AI

What Vibe-Coded Apps Get Wrong About Production Readiness

A working demo isn't a safe product. The real gap between a vibe-coded app and something ready for real users and real payments.

July 2, 20265 min read
Pricing

Fixed Price vs. Retainer: Choosing the Right Engagement Model

Project-based or partnership pricing: when each makes sense, and the honest tradeoffs founders should know before choosing.

June 25, 20265 min read
Security

Security Risks of AI-Generated Code: A Pre-Launch Checklist

Cursor, Lovable, and v0 ship fast but leave exposed keys and open databases. A practical pre-launch checklist before real users arrive.

June 18, 20266 min read
MVP

How to Ship a Working MVP in Two Weeks

The real 14-day process behind a two-week MVP build — scope, design, build, ship — and what has to be cut to hit the timeline.

June 10, 20265 min read
Positioning

Why Your MVP Needs a Technical Co-Founder, Not a Freelancer

A freelancer builds and leaves. Here's what an ongoing technical partner delivers instead, and the real cost of the difference.

June 2, 20265 min read

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