We’re the technical co-founder you didn’t have to hire.
innew builds software and AI products, then stays to run them — the way a co-founder would, without asking for equity.
Most agencies build it and leave. We don’t.
Most software studios ship what’s in the contract, hand you a zip file, and move on to the next client. We take permanent ownership of the technical side of your business instead — architecture, development, QA, security, monitoring, the bug that shows up at 2am — the way a co-founder would.
You handle customers, sales, direction, growth. We handle everything with code in it. That’s the whole split, and it’s why clients stay with us for years instead of months.
We stay after launch
Bugs at 2am are ours to fix, not yours to lose sleep over.
We've shipped software. We've also sold it.
Three products we designed, built, launched and operate ourselves — with real users and real subscriptions on the line.
Snapwit, UnfoldInvite and LeadIntent are shipped, running, and paying their own bills. We’ve made every expensive mistake on our own money — the version you get has already had those mistakes taken out of it.
“They ship their own products, so they know what actually breaks — and they’re still here six months later.”
What we're not.
Not a body shop.
We don't bill by the hour for whoever's asking this week. We take on work we can stand behind.
Not a design studio.
We don't hand over a Figma file and call it done. Everything we design, we can also build.
Not an outsourcing vendor.
We're not a spec-execution service. You bring the problem; we bring the plan and the build.
Not a zip-file team.
We don't disappear at launch. Launch day is usually where the real work starts.
Based in Rajkot, Gujarat. Working across the US and Europe.
We’re not going to bury it, and we’re not going to lead with it either. Our team works out of one office in Rajkot, Gujarat — not a network of freelancers assembled per project. That’s what lets the same people stay on your product for years, and it’s part of why the price works the way it does.
We work 2pm–11pm IST, which overlaps the European working day and the US East Coast morning. Every project gets a weekly update regardless of timezone.
Tell us what you’re building.
Thirty minutes, no pitch. If we’re not right for it, we’ll say so and point you somewhere better.